Blog vs. Podcast: Which Is the Best Choice for Your Business?

Blogs and podcasts and social media, oh my! With so many marketing channels to choose from, many brands have a difficult time deciding which avenue to pursue. Blogs and podcast, specifically, are taking the public by storm, but there are perks and disadvantages to each.

Podcast Pros

1. Podcasts are gaining substantial traction

Within the last few years, the podcast domain has attracted millions of listeners. People in the industry attribute this upward trajectory to the connections that podcasts facilitate. As people continue to uncover their love for podcasts, this figure is growing by leaps and bounds. With that said, if you’re looking for a marketing tool that shows tremendous promise, consider starting a podcast.

2. Podcasts are incredibly accessible

Whether you’re walking, biking, or driving, you can make time for a podcast. In fact, many prefer to listen to podcasts while doing mundane chores like laundry or dishes. In essence, podcasts offer unmatched convenience, which is why many opt for this outlet when attempting to breathe entertainment into tedious tasks.

Podcast Cons

1. Podcasts can be time-consuming

Making a podcast isn’t as simple as pressing record and talking. Instead, it requires a production team, post-production editing, and significant amounts of brainstorming. These numerous moving parts deter many from starting a podcast, so be mindful of the time and effort you’ll have to put in to produce a successful podcast.

2. Podcasts involve tricky technology

If you don’t consider yourself tech-savvy, the podcast world may prove daunting. The equipment required can be rather involved, and you’ll have to spring for even more bells and whistles if you want to guarantee optimal quality. With that in mind, you can anticipate having to learn the ins and outs of podcast tech before moving forward.

Blog Pros

1. Blogs get results

Research shows that companies are 67 percent more likely to draw leads if they create blog content. This figure is based on monthly averages, allowing for even further growth if the company remains consistent with its blog schedule.

2. Blogs help with SEO

If you add the proper keywords to your blog posts, you can drive more traffic to your website and, in turn, rank higher on search engines. Best of all, as your consumer engagement increases, you can determine which keywords are attracting visitors, which bodes well for long-term prosperity.

Blog Cons

1. Blogs have to be engaging

It’s one thing to attract an audience, but with blogs, you have to ensure that they’ll stay. Unfortunately, appealing to readers within the first few seconds is no easy task, and it’s even more challenging to grab their attention blog post after blog post.

2. Blogs are highly competitive

Seemingly everyone is involved in the blogosphere. With so much competition to face, it can appear impossible to stand out. It’s for this reason why brands are forced to offer something that the market is missing if they wish to eclipse their competitors.

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