{"id":2189,"date":"2020-10-12T09:17:01","date_gmt":"2020-10-12T14:17:01","guid":{"rendered":"https:\/\/forum.miami\/?p=2189"},"modified":"2020-10-12T09:25:44","modified_gmt":"2020-10-12T14:25:44","slug":"transform-your-marketing-strategy-in-the-era-of-the-new-normal","status":"publish","type":"post","link":"https:\/\/forum.miami\/transform-your-marketing-strategy-in-the-era-of-the-new-normal\/","title":{"rendered":"Transform Your Marketing Strategy in the Era of the \u201cNew Normal\u201d"},"content":{"rendered":"\n


Any marketing whiz worth their salt is familiar with the four Ps of marketing. Even more talented are the advertising mavens who know that these pillars are ever-evolving. While in the midst of a pandemic, the four Ps have undoubtedly altered, which means marketing strategies are expected to follow suit. According to industry experts, here are some ways that the four Ps of digital marketing<\/strong><\/a> have transformed.<\/p>\n\n\n\n


Product<\/h3>\n\n\n\n


Though often thought of as a tangible asset, these days, a brand\u2019s product refers to anything that adds value to the customer experience. If it can be provided as a business, it qualifies as a product. In other words, something that can fulfill a desire or need. The most effective strategy is to think of a product as a way to solve a problem. Marketing specialists maintain that if your product can resolve an issue that consumers didn\u2019t even know existed, you\u2019ve succeeded. Most importantly, when designing a new product, it\u2019s essential to consider its functions, appearance, and concept before bringing it to market.<\/p>\n\n\n\n


Price<\/h3>\n\n\n\n


Given our current economic downturn, establishing a price for your product is no mindless task. Above all else, you want your rates to be competitive. Even if your product promises more quality and durability than another, it\u2019ll always be eclipsed by something similar that costs less.<\/p>\n\n\n\n


In the same breath, you also don\u2019t want to set your price too high for the sake of gaining revenue. With considerable thought, you can find the balance between too cheap and too expensive. Some factors worth taking into account include margin, perception of value, and competition. From there, you can identify the median price.<\/p>\n\n\n\n


Presence<\/h3>\n\n\n\n


Now more than ever, it\u2019s never been more crucial to have a digital presence. Not only does this promote consumer engagement, but it also makes it simple to advertise your product. When your brand is accessible, it bodes well for increased sales. However, there\u2019s an art to promoting your products online.<\/p>\n\n\n\n


You don\u2019t want all of your content to be sales-based, so for every post that contains a promotion, post two others solely for the public\u2019s interest. This happy medium will ensure that you captivate audiences without coming across too strong. For optimal results, you\u2019ll want to determine which one of your social media platforms gains the most traction.<\/p>\n\n\n\n


Promotion<\/h3>\n\n\n\n


Promoting your product extends well beyond the social media stratosphere. In our current climate, this form of advertising isn\u2019t enough. To make a splash with audiences, you need to sell your product with purpose. With that said, don\u2019t be afraid to explore the unknown. Is it within your means to do billboard advertising? Is commercial advertising a viable option?<\/p>\n\n\n\n


Whatever conclusion you reach, it\u2019s critical to ask specific questions while developing a campaign strategy. For instance, how does your product impact consumers? How will your product solve problems? With answers to these questions, you\u2019ll effortlessly devise a profit-driven marketing scheme.<\/p>\n\n\n\n


Bringing Work To Life<\/h3>\n\n\n\n


FORUM has an extensive program built to support members at all stages of their business. From administrative support to workshops with industry leaders, members have access to a plethora of unique business conveniences curated to help you grow. Contact us today to learn more about your membership opportunities<\/strong><\/a> and to schedule a tour at info@forum.miami | 305-203-5006<\/p>\n","protected":false},"excerpt":{"rendered":"

While in the midst of a pandemic, the four Ps have undoubtedly altered, which means marketing strategies are expected to follow suit. According to industry experts, here are some ways that the four Ps of digital marketing have transformed.<\/p>\n","protected":false},"author":2,"featured_media":2190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":"","wds_primary_category":0},"categories":[10],"tags":[14,3,6,11,12,13],"_links":{"self":[{"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/posts\/2189"}],"collection":[{"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/comments?post=2189"}],"version-history":[{"count":5,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/posts\/2189\/revisions"}],"predecessor-version":[{"id":2213,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/posts\/2189\/revisions\/2213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/media\/2190"}],"wp:attachment":[{"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/media?parent=2189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/categories?post=2189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/tags?post=2189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}