{"id":2217,"date":"2020-10-28T08:20:20","date_gmt":"2020-10-28T13:20:20","guid":{"rendered":"https:\/\/forum.miami\/?p=2217"},"modified":"2020-10-28T08:20:28","modified_gmt":"2020-10-28T13:20:28","slug":"how-to-do-content-marketing-the-right-way","status":"publish","type":"post","link":"https:\/\/forum.miami\/how-to-do-content-marketing-the-right-way\/","title":{"rendered":"How to do Content Marketing the Right Way"},"content":{"rendered":"\n


The digital sphere is a vast realm of many unknowns. It\u2019s for this reason why it\u2019s vital for businesses to gain an understanding of how users respond to online media. Content marketing<\/strong><\/a> strategies, specifically, play a prominent role in increasing a brand\u2019s exposure. However, mastering this advertising approach requires keen insight. Follow the below advice, and you\u2019ll ensure that your content marketing strategy is top-notch.<\/p>\n\n\n\n


Put The Audience First<\/h3>\n\n\n\n


Your content should be customer-driven. Otherwise, you\u2019ll fail to attract an audience.<\/p>\n\n\n\n


Offer A Solution<\/h3>\n\n\n\n


If your content doesn\u2019t highlight what problem you\u2019re solving, consumers will assume that your products and services serve no purpose.<\/p>\n\n\n\n


Limit Promotion<\/h3>\n\n\n\n


CTAs, while effective, can be off-putting when used excessively. Within your content, keep promotional tactics to a minimum.<\/p>\n\n\n\n


Be Consistent<\/h3>\n\n\n\n


The only surefire way to remain relevant is by posting content routinely. Not only will this keep readers coming back, but it\u2019ll also demonstrate your dedication to producing quality content.<\/p>\n\n\n\n


Measure Your Success<\/h3>\n\n\n\n


By measuring and tracking your content\u2019s success, you can pinpoint what\u2019s making a splash with consumers.<\/p>\n\n\n\n


Establish Your Domain<\/h3>\n\n\n\n


Make your website and turf known. As a result, readers will know where to check back for future updates and announcements.<\/p>\n\n\n\n


Now that you know what makes a successful content marketing strategy, it\u2019s essential to know where to implement it. Here are some types of content that consumers continually respond to.<\/p>\n\n\n\n


1. Blogs<\/h3>\n\n\n\n


Blogs are a staple in the content marketing world. For optimal results, make sure your blogs are SEO-friendly.<\/p>\n\n\n\n


2. eBooks<\/h3>\n\n\n\n


Not only are eBooks excellent lead magnets, but they\u2019re also a great way to supply information that people wouldn\u2019t find elsewhere.<\/p>\n\n\n\n


3. Case Studies<\/h3>\n\n\n\n


Case studies make it simple to highlight your brand\u2019s capabilities. When you can instill confidence, it bodes well for increased sales.<\/p>\n\n\n\n


4. Emails<\/h3>\n\n\n\n


Everyone has an email, which is why email advertising is so sought-after. With a powerful email campaign, you can forge lasting relationships while promoting enduring prosperity.<\/p>\n\n\n\n


5. Meta Titles\/Descriptions<\/h3>\n\n\n\n


These handy website optimization tools offer concise, useful information that readers are searching for. If you can provide a prompt answer, you\u2019ll grab their attention.<\/p>\n\n\n\n


6. Headlines<\/h3>\n\n\n\n


With a catchy, compelling headline, you\u2019ll reel in readers with ease. However, be wary of sounding spammy, and don\u2019t clickbait your audience.<\/p>\n\n\n\n


7. Social Media Posts<\/h3>\n\n\n\n


Social media has taken all generations by storm, so if you\u2019re looking to target various demographics, remain active on Instagram, Facebook, Twitter, etc.<\/p>\n\n\n\n


8. Product Descriptions<\/h3>\n\n\n\n


When describing products, focus on the benefits that they promise rather than the features they include.<\/p>\n\n\n\n


9. White Papers<\/h3>\n\n\n\n


White papers are informative, so if you\u2019re using this report to lure readers, hone in on how your company can resolve a complex issue.<\/p>\n\n\n\n


10. Video Scripts<\/h3>\n\n\n\n


Being a visual storyteller is a must. Not all consumers prefer to read, so having visual aids will prove a godsend.<\/p>\n\n\n\n


11. Web Content<\/h3>\n\n\n\n


Most importantly, your site needs to be complete with engaging content, ranging from clear CTAs to eye-catching images.<\/p>\n\n\n\n


Bringing Work To Life<\/h3>\n\n\n\n


FORUM<\/strong><\/a> has an extensive program built to support members at all stages of their business. From administrative support to workshops with industry leaders, members have access to a plethora of unique business conveniences curated to help you grow. Contact us today to learn more about your membership opportunities and to schedule a tour at info@forum.miami<\/a> | 305-203-5006<\/p>\n","protected":false},"excerpt":{"rendered":"

Mastering this advertising approach requires keen insight. Follow the below advice, and you\u2019ll ensure that your content marketing strategy is top-notch.<\/p>\n","protected":false},"author":2,"featured_media":2218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":"","wds_primary_category":0},"categories":[10],"tags":[24,3,6,11,18,12],"_links":{"self":[{"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/posts\/2217"}],"collection":[{"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/comments?post=2217"}],"version-history":[{"count":2,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/posts\/2217\/revisions"}],"predecessor-version":[{"id":2258,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/posts\/2217\/revisions\/2258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/media\/2218"}],"wp:attachment":[{"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/media?parent=2217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/categories?post=2217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forum.miami\/wp-json\/wp\/v2\/tags?post=2217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}