A mover and shaker in the business realm, Steve Case is a man of many hats. As a pioneer and investor, Case’s entrepreneurial savvy knows no bounds. It’s for this reason why his unmatched insight is so sought-after. Revolution and AOL are some major corporations he’s associated with, but his most recent undertaking is hosting a startup competition. Due to COVID-19, the competition will be virtual this year. However, Case is confident that with a solid pitch, up-and-coming brands can sell their message, products, and services with ease. According to Case, mastering the art of a virtual pitch requires problem-solving, innovation, and distinction. For a winning virtual pitch, here are some elements Case recommends highlighting.
Demonstrate Your Resilience
The pandemic has taken its toll on entrepreneurs around the world. As a result, they’ve had to display strength in the face of unprecedented adversity. When developing a virtual pitch, Case urges entrepreneurs to discuss the struggles they’ve endured. Not only will this underscore your commitment, but it’ll also show that you don’t give up when the going gets tough. Your audience will find great comfort in knowing that your company is both willing to and capable of overcoming challenges.
Define Your Focus
By establishing your startup’s objective, audiences will have an idea of what your purpose is. After all, the market is saturated with aspiring entrepreneurs, which is why your intentions need to be clearly defined if you want to stand out. By doing so, prospective customers will know what opportunities await them if your brand makes it big. As you go into detail about your company’s goals, you should also hone in on how you will breathe life into them. If you can prove that you have what it takes to be successful, you’ll inspire confidence.
Give Them A Reason To Care
If you want to spark interest in your startup, you need to give investors a reason to care. Otherwise, as ingenious as your company may be, you’ll fail to reel audiences in. Through the power of persuasion, you’ll reveal why your startup matters, how it can make a difference, and where it will fit in in the business world. Above all else, you want to stress the importance of why now is a good time to invest in your brand. Case maintains that recent news and upcoming events will help accentuate this point.
Unveil Your Team
At the core of every successful business is a well-oiled team of eager professionals. With that said, you need to show that you and your team are up for the task. Investors know that two heads are invariably better than one, so don’t be shy about discussing who will be accompanying you on this entrepreneurial endeavor. What’s more, highlight their assets, qualifications, and experience. When an audience knows who the brains are behind an operation, it allows them to feel more involved and enlightened.
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