While the nature of cold calling has altered drastically over the years, its importance to the sales process has remained unchanged. In order to bring new clients into the fold, you’ll need to reach out to prospects beyond your current connections. Evidence suggests that a surprising number of people take phone calls from unknown providers. This means cold calling is still a reliable way to grow your customer base.
By its very nature, cold calling brings a lot more misses than hits. All the same, you can make your efforts considerably more successful with just a small increase in your batting average. A few minor adjustments to your cold calling strategy could have a major impact on your company’s general outcomes. Here are five tips to keep in mind in order to boost your cold calling success rate.
Take Advantage of Remote Options
Knocking on doors and meeting in person is a time-consuming process. Now, as remote communication becomes increasingly popular all around the business world, contacting potential clients through virtual means is the best option for most people working in sales. Instead of wasting time and money on travel, you can reach out to several prospects in quick succession while sitting in a single location.
Strike a Balance Between Quality and Quantity
If you put too much effort into researching each individual prospect and crafting the perfect call, then you won’t cast your net wide enough to achieve meaningful results. If, on the other hand, you spam people far and wide with cheap, formulaic content, you’ll make it almost impossible to land any conversions. By crafting a nuanced approach that balances quality and quantity, you’ll reach a large number of prospects while successfully bringing new clients on board.
Use Video to Make Better Connections
With the 2020 pandemic bringing video conferences into the mainstream, most of your prospects are now likely to be comfortable with leading video platforms. This gives you another excellent resource for your cold calling efforts. By offering prospects an introductory video interview, you’ll give them a chance to better understand your products without having to travel to an in-person meeting.
Put Thought Into the Timing of Your Calls
A haphazard schedule can doom an otherwise brilliant cold calling campaign. Prospects are most likely to respond when they’re in a good mood and excited about an upcoming break. That’s why late morning and late afternoon are the best times to reach out. By limiting your calls to these blocks of time, you’ll increase your overall conversion rate and make your cold calling efforts really pay off.
Bring in Outside Resources
There’s no reason to go it alone when it comes to cold calling. Outside resources can make your operation more manageable and cost-effective. By preparing a long-term strategy and bringing in help from beyond the confines of your company, you’ll give your cold calling campaign the best possible chance of success.
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