Contrary to popular belief, it’s possible to launch a business without investors and ample funding at your disposal. Simone Vincenzi, the co-founder of GTeX, has proven this wild notion to be true. In most cases, startups lack the financing to make waves or even reach a substantial audience. Fortunately, Vincenzi maintains that this reality isn’t the kiss of death for aspiring entrepreneurs. According to this seasoned businessman, free PR and marketing are all you need to pave the way for your company’s success. To achieve this, you’ll want to abide by the ASAP formula.
Association
In the business realm, it’s long been believed that who you know is more important than what you know. While you may be highly skilled and trained in your field, your expertise won’t ever be recognized if you haven’t built a professional network. With that said, make it a point to partner with fellow entrepreneurs and more established businesses. As a result, you’ll reap the benefits of these relationships if and when you need someone to throw you a lifeline. What’s more, with their support, you’ll inevitably gain more exposure, allowing you to prosper with minimal effort required.
Speaking
Never pass up an opportunity to spread your message. Though it might feel like your words are falling on deaf ears, someone is bound to bite eventually. Vincenzi is a strong proponent of this strategy, and he suggests that a motivational speech can sometimes be more effective than a social media campaign. From TED Talks to being an MC, there are plenty of opportunities for you to seize. Even speaking at smaller events can breed favorable results. When you deliver your message, be sure that it’s clear, concise, and in keeping with your brand’s values.
Awards/Recognition
When granted an award or industry accolade, milk this moment for all it’s worth. In other words, remain humble while capitalizing on the buzz and visibility that will accompany this achievement. People will likely soon forget about the honor you received, so it’s up to you to remind them of what you accomplished. For instance, sell yourself as an award-winning brand. Not only will this inspire confidence among consumers, but it’ll also allow you to cling to this honorable title.
Publications/Media
In all that you do, try to establish your presence in the media. With enough publicity, you’ll eventually raise your brand’s credibility. Moreover, Vincenzi urges all up-and-coming brands to be featured in as many publications as they can. When pitching to these groups, be intentional in your approach.
After all, you can’t afford to let this experience be a bust. Therefore, you must be direct and purposeful. Otherwise, you’ll fail to earn the endorsements you desperately need. With an interesting point of view, a compelling story, and a reliable media outlet, you can rest assured that you’ll get publicity
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